FORGE ATHLETIC
A supplement and equipment store engineered for mobile-first, offer-driven buying.
- Industry
- Fitness & Wellness
- Focus
- Conversion Rate Optimization & Offer Design
- Design direction
- High-contrast performance retail with aggressive offer clarity
- Primary objective
- Increase average order value through bundles and make the mobile buying path near-frictionless.
The conversion logic behind it
Supplement buyers are price-aware and mobile-heavy, so the offer is stated in the announcement bar, the hero and the cart, never buried.
The stack builder turns cross-selling into a guided flow, which is a cleaner AOV lever than post-purchase upsell pop-ups.
Trust is handled with verifiable proof (lab reports) rather than badges, because the category is full of unverified claims.
The complete storefront
Train harder. Recover faster.
Third-party tested supplements and home equipment, shipped in 48 hours.
Shop by category
View allMost loved right now
Build your stack, save up to 28%.
A three-step stack builder replaces cross-sell clutter and lifts order value without extra traffic.
What customers say
Ordered Friday, training with it Monday.
The bundle pricing made it a no-brainer.
Actual lab reports. That's why I switched.
Tested by a lab, not by marketing.
Batch reports are published for every product. The claim is verifiable, which is exactly what a sceptical supplement buyer needs before a first order.
Get the training drops.
Programs, restocks and member-only bundle pricing.
Why these decisions were made
Offer visible at every scroll depth
Sticky promo removes the need to remember the deal.
Free-shipping threshold
A visible progress cue is one of the most reliable AOV levers.
Thumb-zone CTAs
Mobile-first layout keeps every primary action reachable one-handed.
Proof over badges
Downloadable lab reports outperform generic trust seals.
Your store might not need more traffic.
It might need a better customer journey. Let's identify what's holding your store back and find the highest-impact opportunities to improve it.