lóna skin
A skincare storefront built around routines and repeat purchase rather than one-off product sales.
- Industry
- Beauty & Skincare
- Focus
- Product Page & Retention Design
- Design direction
- Soft clinical, evidence-led claims in a calm, tactile palette
- Primary objective
- Turn first-time skincare buyers into subscribers by proving efficacy and making routine-building obvious.
The conversion logic behind it
Skincare is a repeat-purchase category, so the storefront optimises for routine adoption instead of a single add-to-cart.
Claims are paired with evidence at the point of doubt: percentages on the card, study summary on the page, guarantee in the value bar.
The quiz functions as the primary conversion path, it collects intent, personalises the cart and feeds the retention flow.
The complete storefront
Skin results you can actually measure.
Ten ingredients. Four products. One routine that works in eight weeks.
Shop by category
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Answer six questions. Get your four products.
The quiz replaces a category page with a personalised cart, the fastest path from interest to order.
What customers say
The quiz gave me four products instead of eleven. That alone made me buy.
Eight weeks in and my texture is genuinely different.
Love that the ingredient percentages are on the card.
Formulated with a dermatologist, not a trend cycle.
Each formula is tested for eight weeks on real skin before launch. Results photography and the study summary live on the product page, where the objection actually happens.
Your skin, tracked.
Weekly routine reminders and progress prompts, the retention engine behind repeat orders.
Why these decisions were made
Quiz as primary CTA
Guided selling beats a 14-product grid for first-time buyers.
Guarantee near the price
Risk reversal placed where the cost objection appears.
Subscription framed as saving
Discount plus control language reduces commitment anxiety.
Sample set on first order
Lowers entry friction and creates a second purchase moment.
Your store might not need more traffic.
It might need a better customer journey. Let's identify what's holding your store back and find the highest-impact opportunities to improve it.