E-commerce strategy, design and optimization built around how customers buy.
I'm Samuel, a e-commerce growth & conversion specialist. I work with store owners who have a real product and a store that isn't performing the way it should, and I focus on the part most stores skip: the experience between arriving and buying.
What I specialize in.
Six areas of work that overlap, because in e-commerce, design, traffic and conversion are the same problem seen from different angles.
Shopify & Shopify Plus
Store design, customization, optimization and growth.
Conversion Rate Optimization
Identify and reduce friction throughout the customer journey.
Product Page Optimization
Improve product presentation, trust, messaging, offers and CTAs.
E-commerce SEO
Improve visibility, indexing, technical foundations and qualified traffic.
E-commerce Marketing
Paid traffic, customer acquisition and growth strategy.
Customer Journey Optimization
Improve discovery, navigation, cart and checkout experience.
How I approach growth.
Diagnose
Identify the biggest problems affecting the customer journey and conversion.
Strategize
Create a focused plan based on the store's products, audience and goals.
Build
Design and implement the improvements.
Optimize
Measure performance and continue improving what matters.
The e-commerce stack.
Tools I use in real projects, not certifications, just the environment the work happens in.
- Shopify
- Shopify Plus
- Wix
- Google Analytics
- Google Search Console
- Google Merchant Center
- Meta Ads
- Google Ads
- TikTok Ads
- Klaviyo
- Yotpo
- HubSpot
- GoHighLevel
- Zapier
- Make
- Clay
Strategy first, then the interface.
Strategy Before Design
I look at the business problem before deciding what the interface should look like.
Built Around Conversion
The objective is not simply visual improvement.
E-commerce Focus
The work is designed around how online shoppers discover, evaluate and purchase products.
Data + Creativity
Use evidence to guide decisions while keeping the experience compelling.
Practical Execution
Strategy should lead to actual implementation, not just recommendations.
Your store might not need more traffic.
It might need a better customer journey. Let's identify what's holding your store back and find the highest-impact opportunities to improve it.